Effective Website Marketing

How can you get more potential customers to visit your business' website? There are many ways which include the obvious to the not so obvious. Lets start out with the so called obvious that are sometimes overlooked.

Include your website's URL (http://www.yourwebsitename.com/) on every piece of printed material you pass on to your customers. The list includes business cards, invoices, brochures, etc. Your website's URL is just as important as your business' physical address or phone number. Be sure to include it on all your business' printed documents.

Be sure to mention your website's URL in all traditional media advertising such as newspaper, magazine, radio, etc. Think of your website as an supplemental source of information for your traditional media ad. Capture your readers attention with the ad, then draw them to your website for additional information or to place an order.

Start asking your customers for their email address when they make a purchase. Before you say, "How am I going to get my customers give me their email addresses", give them a reason to do so. How about emailing them a discount coupon good for there next purchase. Everyone wants to save money!

Now that you have all these email adresses, start sending out emails to your customers promoting sales in your store. If you have an online store, now you have a way to keep in touch with your out of town customers. Your market has now expanded beyond Door County!

Next Month's Topic: Search Engine Optimization - a.k.a. Tell Google About Your Website