Build It and They Will Come...Or Will They?

So you have built a new website for your business, but how do you know if anyone is actually visiting your website? And if so, who are your visitors?
Google provides a great new service for monitoring your website which shows you all kinds of useful information. It is called Google Analytics and best of all, the service is provided free of charge!
The information Google Analytics provides you includes:

• Number of Visitors
• New Visitors vs. Returning Visitors
• Geographic Area of your visitors
• What pages of your website your visitors are going to
• How they found your website, and much more!

Basically, there are three things you need to do to take advantage of this service:

• Signup for an account with Google
• Configure your account
• Copy and paste some code in your website to allow Google tracking

The complete information for the Google Analytics service can be found at http://www.google.com/analytics

Just as you would want to know the effectiveness of your advertising dollars spent on for example a newspaper ad, you should also know the effectiveness of your website. Website monitoring is critical for measuring the success of your online marketing efforts. By using a product such as Google Analytics, businesses can see how their website is performing and make the necessary adjustments to succeed.

Next Month's Topic: Effective Website Marketing